The Secret to Networking for Business Success – Level Up
It is often said that you are the average of your 5 closest friends. By extension, I would also argue that your net-worth is the average of your business network.
I am therefore always intrigued by friends and business acquaintances that relentlessly go out to “meet people”. They always come back with a stack of business cards with the foolish belief that they are on the path to success. Don’t get me wrong, I am not a snob. But mathematically speaking, meeting more people who are at the same level as you, does not raise your average. If anything, it brings it down.
I was once asked to join a leading business networking group. While the promise of more business contacts was exciting, I soon realized that they were all struggling business owners who were connected to more struggling business owners. I can hear some of you arguing that the wider your network, the higher your chance of getting your big break. Statistically, you are correct.
What I would say is that business success is about perception and this is where the adage of you need to “fake it to make it” comes in. Being part of a network of struggling business owners does not help. This is why I believe that to succeed in business networking, you need to level up. What you need is a network of people of influence who can connect you with other people of influence. So forget about joining business networking groups. Instead, join groups and clubs which the successful are already members of.
Successful business networking is all about quality, not quantity. With limited time in our days, spending your time building your relationship with 5 persons of influence will bring you greater results than spending your time building relationships with 50 struggling business owners.
In short, when networking for business success …. Level up.