Tuesday, December 20, 2016

Professional Role Players in Singapore For Hire

Professional Role-Players

CW Fong & Associates has assembled a pool of well-trained and highly experienced role-players. Based in Singapore, our role players can assume any role and identity to suit multiple scenarios. Additionally, if  required, our professional role players can provide detailed feedback to facilitate learning.

If you are a trainer based in Singapore or, if you run training programmes in Singapore, and you require the use of role-players to facilitate your workshop participants learning, contact us via anna [at] Our role-players have on average 5 years of experience and have each done over 100 engagements.

Rates start from as low as $150 for a 4-hour session. 

professional role players for hire singapore

Monday, November 21, 2016

Workshop: 6 Essential Characteristics of USP for Business Success

If you are competing based on price, you do not have a strong USP ....

We are often told that in order to succeed in business, a company must have a compelling brand. After all, branding is sexy and the business world is full of examples of successful brands. Just walk down the street or turn on the TV and you will be bombarded with advertisement after advertisement of companies like Nike, Apple, Coca-Cola and BMW to name a few. It is therefore easy to believe that if you spend money on building a brand, your business will succeed.
What many do not realize is that before a brand can succeed, the business must first fulfill a market need. Just as there are many companies that have succeeded based on building a strong brand, there are just as many companies that have failed despite of their strong brands. Prominent examples would be Nokia, Blockbuster Videos and Borders.
Branding is a vicious cycle. Even with social media, it takes money. So unless a business can generate sales which it can then reinvest into advertising, money will eventually run out. At the height of the dot-com bubble, where money was “free”, businesses had monthly burn rates of tens of millions in their effort to rapidly build their brand and capture users. Unfortunately as many of them did not offer a product or service that met their customers’ needs, and had product and services very similar to each other, the revenues did not materialize. When the money ran out, the companies closed.
In all of the above examples, the missing factor that determined whether the company succeeded  or failed could be traced to the lack of a strong Unique Selling Proposition (USP). The USP is what makes a company different (usually better) than its competitors. The USP is what makes the company stand out from the rest of the market and this focus on differentiation is the most important strategic activity companies must constantly find and refine.
At the heart of any successful business, is a strong USP. Join us for an introductory workshop on 23 November 2016.

workshop USP singapore business success

Sunday, April 3, 2016

Surviving Retrenchment ... 3 Tips for Older PMETs

As Singapore’s economy begins to slow, some Singaporeans will be retrenched as companies restructure for the new economy. Hardest hit will be older PMETs who have developed deep expertise in domains that are now obsolete. While finding new employment will be tough, keeping their job will be tougher still, as older employees who were once in position of authority, now find themselves reporting to people old enough to be their children.

To make the switch successfully, the following are 3 tips older PMETs must adopt ….
Respect. Accept your new place in life. While it may be difficult, you must humble yourself and accept that you are no longer in charge. Your new role is to support your boss. As your boss should respect your experience, you must also respect them for their position. It is important to note that your younger boss is likely to feel insecure, so do make sure that you do everything you can to reassure them that you fully respect them as the boss.

surving rentrenchment older PMET Singapore

Add Value. Being a subordinate does not mean you cannot add value. Given your many years of experience both in managing staff and making things happen in your old job, you bring a wealth of experience and knowledge that will definitely benefit your boss. The secret is how you share it. The tendency is to show you know more than the boss. If you do, then you would have failed in the first principle which is respecting them as the boss. If necessary, approach your boss separately to share your views. If they accept it, good. If not, you have done your job and have added value.
Learn. Every organization values talent - you did when you were the boss. Unfortunately, for senior positions, employers like to promote from within as it is good for morale. So as you respect and support your boss, add value to the organization, use this time to learn as much as you can about the business. When the opportunity arises, and if you have proven yourself, management will promote you.
As the world changes, so must we. The day of the iron-rice bowl is gone and employees, no matter how senior, will likely find themselves in a new job reporting to someone younger and less experienced. To survive, older PMETs would do well to remind themselves of the above three tips.

Thursday, March 17, 2016

NOK Management in a Crisis

NOK, or Next of Kin, management is an important but often neglected part of crisis management.

Besides ensuring that the NOK's need for information and support does not hinder or impact the crisis management plan, effective NOK management is necessary for reputation management. Case in point being MINDEF's poor handling of the death of Dominique Sarron Lee which has led to extremely negative publicity for the Government.

One of the key principles of NOK management is the deployment of Family Liaison Officers (FLO) to support and care for the affected families during their grief process. With trained FLOs pro-actively engaging the families, anger towards the organization can be managed such that it does not fester into unnecessary behaviors like lawsuits.
As a concept, NOK Management requires the FLOs to be pro-active in engaging the NOKs, sensitive towards their needs while demonstrating compassion and respect.
NOK Management crisis singapore
CW Fong & Associates is pleased to announce the introduction of our NOK Management Training Workshops in Singapore. If your company operates in a high risk production environment, our 1-Day Workshop will equip you and your staff with the necessary knowledge and skills to be effective FLOs.

For more information, email anna[a]

Friday, February 5, 2016

Media Engagement Training in Singapore

CW Fong & Associates (CWFA) is one of SG Corporate Training's associate trainers. CWFA is highly sought after for their experience in working with and training ASEAN government officials on media engagement, digital strategy and crisis communications.
CWFA's Trainers have worked with government officials and information officers from the Ministries and Agencies of the Governments of Singapore, Myanmar, Malaysia and Brunei.
Through the integrated use of social and traditional media, participants are taught the principles of branding, synergy marketing and amplification to maximize the impact of their communication efforts.
Recognizing the need for new knowledge and skills to deal with an ever evolving media environment, CWFA has developed many of their own proprietary frameworks to help our clients plan and execute holistic media engagement strategies across many sectors of the Government and the private sectors.
social media engagement trainer singapore


Friday, January 15, 2016

MBTI Team Building (Singapore)

The MBTI or the Myers-Briggs Type Indicator is a personality inventory test that allows individuals to understand their own behavior as well as that of their team mates. The essence of the theory is that much seemingly random variation in the behavior is actually quite orderly and consistent, being due to basic differences in the ways individuals prefer to use their perception and judgment.
In using MBTI as a Team Building activity, participants will discover their own personality type, understand the strength and weakness of each personality type (including their own) and then learn how to make adjustments to work well as a team. For team leaders, the MBTI training will enable them to better manage their teams by assigning tasks that match the personality types of each team member.
MBTI Team Building Trainers
Our MBTI Associate Trainer
With a career spanning over 20 years in the Singapore Armed Forces (SAF), our trainer has held various command, instructor and staff appointments across the organization. In his last appointment as a Defence Psychologist, our trainer provided feedback and intervention advice to Division/Formation Commanders on team development and team building. Since leaving the SAF, our trainer has assumed adjunct lecturing appointments at SIM University, TMC Academy and Raffles College of Higher Education. As a consultant, he has worked with organizations such as NEA, PUB, Coherent Singapore Pte Ltd, DBS, Heineken and People’s Association. He specialization is in leadership and team development as well as assessment and selection of talent.
To engage us for a MBTI Team Building session, email us at anna[a]