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Wednesday, March 22, 2017

Crisis Communications Workshop: Managing Negative Social Media Mentions

Crisis Communications Workshop: Managing Negative Social Media Mentions

Social Media has fundamentally changed the information environment in which we operate.  Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous.  This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company.


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At the end of this online course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).
 



Course Review (5 Star Rating)

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Sunday, March 5, 2017

Our Affiliate: Employee Background Checks Company in Singapore

Performing background checks in Singapore is a highly specialized skill which not many companies can do. This is because Singapore has strict personal data protection laws that limit what is available online and the type of information that can release to third-parties.
 
Employers that require background checks therefore usually engage the services of licensed private investigator (PI) or specialized companies like our affiliate. The main difference between using a PI and our affiliate is the cost per employee screening.
 
PIs will generally engage in discreet surveillance of the employee over a period of time to develop a profile of the target. This is costly as it takes time and manpower. In comparison, our affiliate uses interview techniques based on a proprietary psychological framework to identify at-risk employees.  Employees identified as being at-risk can then be selected for additional (and more expensive) in-depth screening.
 
Adopting a 2-tier screening process is therefore extremely cost effective as, in our experience, less than 5% of all employees screened are considered at-risk.
 
For more information: Employers looking for an employee background check company should consider using our affiliate's services as they have a proven cost-effective solution.
 
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